Bloglanta

Just as Dallas is home to hundreds of entrepreneurial start ups, Atlanta has quietly become home to a particular kind of business.  If you’re hungry to work at a company that will help you if you’re hungry now… You’re in the right place. 
Atlanta is the home of tons of fast food restaurants!   Chick-fil-A, Moe’s Southwest Grill, Church’s Chicken, Popeyes Chicken & Biscuits, Atlanta Bread Co., Huddle House, Blimpie International, and of course, The Waffle House are all based  here.  Recently, Arby’s also moved here. 
So what makes Atlanta so hot for this kind of business?  Atlanta has lots of franchise and advertising associations for those franchises.  As the franchisees grow, their companies become as large of the master branding companies themselves.  It then makes sense to merge or to at least merge services that the headquarters and franchises would share.  It both reduces costs and allows for a more consistent product across the stores. 
What does this mean for the local economy?  In the case of the Arby’s move, it means 140 new corporate jobs for Atlanta.  It also means that the income from the franchise fees goes into our economy. 
It also means that Atlantans influence the tastes and preferences of the nations fast food eaters as a whole.  McDonald’s, for example, introduced a new ‘Southern Style‘ chicken sandwich to compete with the home town original.  So make your choices carefully.  People in Pierre are counting on you. 

This entry was posted on Monday, June 26th, 2006 at 11:29 am and is filed under Looking Toward the Future. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.