Bloglanta

Since MARTA is making money now and since they need to recover their public service momentum, there are two steps they could easily take help riders.

First, they could install a mechanism to measure capacity in the parkings lots and decks and keep real time information on the web about it.  Atlantans would use less gas and would get where they were going more efficiently.  Key would be keeping the information up to date.  20 minutes would have to be the longest lag between updates.

Second, since the train lines are now color coded, they should reflect that on their signage and voice overs.  Just as in Boston, one hears “Red Line!  Park Street“, one could hear “Red Line, North Springs!”  It would clarify the transfer process, especially for tourists and help give each line an identity.

Would this cost money?  Yes.  However, in making the system easier and better to use, MARTA will continue to attract ridership, and that will raise revenue to help offset the cost.  It will also improve the systems public image.

This entry was posted on Wednesday, March 14th, 2007 at 9:22 am and is filed under Stupid Development Tricks, Venues and Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.